Imboni yezindlela zokuphila iyadlondlobala.Sibonga kakhulu ku-Facebook, Instagram, nezinye izinkundla zokuxhumana, wonke umuntu ubonakala ephila impilo engcono kakhulu.Imikhiqizo eminingi yendlela yokuphila ihlose ukugxumela ku-bandwagon futhi iqashelwe inqwaba yabathengi.
Indawo eyodwa enjalo yendlela yokuphila egqama phakathi kokunye imboni yobuhle.Izimonyo sekuyisikhathi eside ziyinsada yabesifazane yonke indawo.Zisetshenziswa eduze nendawo yonke futhi zigcinwa ziseduze futhi zifinyeleleka ngesaziso somzuzwana.Kusukela ezikhwameni kanye nojosaka kuya emakhabetheni okugezela kanye namadrowa edeski ehhovisi, imikhiqizo yobuhle ibilokhu iyingxenye yokuphila kwansuku zonke.Bekuyimboni enenzuzo, nakuba iqondile.
Nokho, kulezi zinsuku ibhizinisi lezimonyo liyakhula libe yimibono emisha.
Okokuqala, akusekho okwabesifazane kuphela.Inqwaba yamadoda abhalisela i-mantra ukuthi ukubukeka kukhangayo nokuzizwa kukhanga kuyahambisana.
Okulandelayo, imigqa yezimonyo ayifaki nje i-lipstick, i-eyeliner, nokunye okunjalo.Yebo, izimonyo zihlala ziwumgogodla wemboni yobuhle, kodwa imboni manje isimayelana nokunakekelwa komuntu siqu kanye nenhlanzeko njengoba iwubuhle, namakhulu emikhiqizo kuzo zonke izingxenye.
Cabangela lolu hlu olufushanisiwe lwalokho okuhlukaniswa njengobuhle noma imikhiqizo yezimonyo:
Amakhilimu,izimpushana, izifihla-buso, umbala wamehlo, isikhumba, nomlomo
Izinsipho, izinto zokuwasha umzimba, izihlikihli, nanoma yimuphi omunye umkhiqizo wokuhlanza ozowusebenzisa emzimbeni wakho
Ama-shampoos, ama-conditioner, ama-lotions ezinwele, amafutha, odayi noma ama-bleach
Ama-lotions okuthambisa, ukuvikela ilanga, noma ukushukwa kwesikhumba
Ukupholisha, imibala, kanye nezigcobo zezinzipho
Ama-Deodorants, ama-antiperspirants, izifutho zomzimba, iziqholo, noma enye inhlanzeko noma ubuhlakani obunephunga elimnandi bomzimba wakho.
Umuthi wokuxubha, i-mouthwash, amazinyo amhlophe noma abe mhlophe, noma eminye imikhiqizo yokunakekelwa komlomo
Ngisho nemikhiqizo yokunakekela izingane njengempushana, amafutha okugcoba, okhilimu, nezinye izinto ezifanayo kungase kucatshangelwe izimonyo
Ngakho kungani isifundo somlando?
Uma ufunda lokhu, kusho enye yezinto ezimbili: A) njengamanje ungumnikazi noma uphethe uhlobo lwezimonyo futhi ufuna ukwazi ukuthi uphuma kanjani endaweni yemakethe egcwele abantu ngendlela emangalisayo;B) njengamanje ucabanga ukungena ebhizinisini lezimonyo futhi ufuna ukwazi ukuthi ungagqama kanjani endaweni yemakethe egcwele abantu ngendlela emangalisayo.
Umkhiqizo wangempela owuthengisayo uhlala uyisici esisodwa esibaluleke kakhulu ekuthengeni kwabathengi nokuhlala bethembekile kumkhiqizo wakho.Uyawadonsa, nokho, ngephakeji yakho yezimonyo.
Kunjalo, ukupakisha.
Abathengi bafuna amabhrendi abazonamathela kuwo.Amabhrendi abanomuzwa wokuthi ayahlobene futhi ayaziqonda izidingo zawo.Bafuna imikhiqizo ethembekile, efinyelelekayo, futhi ebanikeza kokubili injabulo nenani.Bafuna nemikhiqizo engaguquki kukho kokubili umgomo wabo kanye nemiyalezo yabo.Ekugcineni bafuna ibhrendi abangalethemba.
Ukupakishwa okulungile kuhamba indlela ende ekudonseleni amehlo omthengi nokubacela ukuthi beze ohambweni nomkhiqizo wakho.Phela, ngaphambi kokuthi uzame umkhiqizo wakho, into yokuqala ikhasimende eliyibonayo ukuthi lowo mkhiqizo upakishwe kanjani. Uma upakishwe kahle, bazowuhlwitha eshalofini futhi babheke phambili ukuzihlolela wona. Uma upakishwe ngendlela engafanele. , bayayicwebezela bathande umkhiqizo ngendlela abathanda ngayo.
Yikuphi, okubuza imibuzo, ukuklama kanjani ukupakisha okuhle kwezimonyo?Asicwilise phakathi
Izinyathelo Zokuqala Zokuklama Kwe-Cosmetic Packaging
Ukukhetha Iziqukathi Zakho Zokupakisha Zezimonyo
Isisekelo sedizayini yokupakisha yezimonyo siqala ngohlobo lwesiqukathi ozosisebenzisela imikhiqizo yakho.Ngokusekelwe emikhiqizweni ohlose ukuyithengisa, usuzoba nesiqalo somklamo wakho.
Izinhlobo zeziqukathi zifaka amabhodlela (ingilazi nepulasitiki), amabhokisi, ama-compact, ama-droppers, izimbiza, amaphakethe, amaphalethi, amaphampu, izifutho, amathini, namashubhu.Ngezinga elithile, asikho isikhala esiningi sokuhlukahluka.I-shampoo nama-conditioner cishe njalo afika epulasitiki, amabhodlela acindezelayo;i-lipstick ifika ngamashubhu e-lipstick.
Nokho, unganqikazi ukuzama ukuhluka okuhlukile.Yebo, zidinga ukuhlala zisebenza ngokunengqondo futhi ziwusizo.Kodwa uma ukholwa ukuthi kuthuthukisa isikhalazo sakho futhi kuyinto abathengi abangase bayiphendule, kuhle ukuyizama.
Ngokungeziwe esitsheni sangempela somkhiqizo, imikhiqizo eminingi yobuhle idinga ukufaka amaphakheji angokwezifiso ezengeziwe.Ishubhu elihlangene noma le-lipstick lingakwazi ukuzimela, liqiniswe ngepulasitiki elula noma ukugoqa kwe-foil.Ibhodlela lengilazi lamakha noma lamafutha abalulekile, nokho, lingadinga ibhokisi langaphandle njengengxenye yesethulo sokupakisha.Ngaphezu kwalokho, izinhlobo eziningi zezimonyo ezithengiswa ezitolo zezitolo zinezikhwama zazo zangaphandle ezengeziwe.Ezindaweni zegrosa noma zebhokisi elikhulu, ukupakishwa kwezitolo ezengeziwe kungase kube okomuntu siqu.Kuya ngokuthi imikhiqizo yakho ithengiswa kuphi, uzofuna ukwazi ukuthi iyiphi iphakheji esebenza kangcono endaweni ethile.
Ukuthengisa imikhiqizo yakho ku-inthanethi kunikeza inkululeko enkulu yokupakisha.Kuma-oda anjalo, ungase ucabange ukupakisha okuthuthukisa ulwazi lomthengi ngomkhiqizo wakho.Uma usuziqonda izidingo zakho zesiqukathi, finyelela ezinkampanini ezipakishayo ezinolwazi lokukhiqiza ukupakisha kwezimonyo ukuze zikusize zikuqondise kunqubo yokuklama noku-oda isinyathelo ngesinyathelo.
Izici Zomklamo Wokupakisha Wezimonyo Omuhle
Hamba phansi noma iyiphi indawo yezimonyo kunoma isiphi isitolo, futhi uhlu olungapheli lwemibala namaphethini nokuthungwa kanye nomumo nakanjani kuzovuselela kakhulu.Kakhulu kunamanye amasegimenti amaningi emikhiqizo, izimonyo, kanye nephakheji yokunakekelwa komuntu siqu kunobuhlakani obunqunyiwe.futhi kunengqondo ngokuphelele.Umgomo wanoma yimuphi wale mikhiqizo ukwenza ikhasimende libukeke lilihle futhi lizizwe limangalisa.Uma uzokholisa umthengi ukuthi azame ukukunikeza i-lipstick, ukugeza okugeza, noma amafutha okugcoba umzimba, udinga ukumqinisekisa ukuthi umkhiqizo wakho uzobayisa kulolo hambo olujabulisayo.
Kungakho futhi ububuhle obuthile buvela futhi kuvame ukuthenjelwa kubo ukuze bakhe imiklamo yokupakisha ehlala njalo nengaphelelwa isikhathi eyenza umbono kubathengi.Nakuba imibala yakho yangempela yokupakisha ingase iqhutshwe ngokwengxenye uhlelo lwakho lokufaka uphawu lomkhiqizo lulonke, ungahlanganisa amasu ahlukene aqondene nemigqa yomkhiqizo wakho kuyilapho ugcina ukumaketha okufanayo kukonke.Lapho ufuna ugqozi lomklamo wakho, futhi lapho uphakathi nenqubo yokuklama ngokwayo, hlala ukhumbula izici ezimbalwa ezibalulekile.Kufanele ngaso sonke isikhathi ubheke izindlela ezintsha neziqanjiwe zokuhlukanisa ukupakishwa komkhiqizo wakho.Kodwa-ke, ukusebenzisa amasu ambalwa afakazelwe njengesisekelo kukusiza ukuthi wenze umklamo omuhle kakhulu omele umkhiqizo wakho futhi uhehe amakhasimende.
Imibala
Siyaqiniseka ukuthi akumangazi ukuthi imibala idlala indima enkulu ekwakhiweni kokupakisha kwezimonyo.Imboni, ngokobunjalo bayo, iboleka ekusetshenzisweni kwephalethi enkulu yemibala.Idlanzana lezinhlelo zombala ezanyiwe neziyiqiniso nakuba zivela kaningi.
Okumnyama Nokumhlophe: Ngayodwana, imibala emnyama nemhlophe izohlala ifakazela njengezinketho ezivelele zokupakishwa komkhiqizo, ngaphandle kokunaka imboni.Umbala omnyama ungumbala wamandla.Iveza umuzwa wokunethezeka nobunkimbinkimbi kanye nobuhle obungapheli.Kuyasiza futhi ekunikezeni amabhrendi umkhawulo othile oqinile, noma ubukhazikhazi.
Okumhlophe, ngakolunye uhlangothi, kuvame ukumelela ukuphakama kwe-minimalism.Ukugqama kwayo kuveza ubuhle nokuba yinkimbinkimbi.Uma isetshenziswa njengesendlalelo sesisekelo, sisebenzisa izinjongo ezimbaxambili zokuthambisa ama-hues asindayo futhi inikeze incazelo engcono kumibala ekhanyayo.Uma kubhangqwe ndawonye, okumnyama nokumhlophe kuzohlala kufakazela isikimu sombala esiwinayo, sakudala.
Upinki Nonsomi: Wake wazibuza ukuthi kungani obomvana nonsomi kuyimibala emibili evame kakhulu emaphaketheni ezimonyo?Nokho, i-pink ivusa imizwa yothando nezothando, ubuhle nobufazi, futhi ihambisana nomuzwa wokuzola.Okunsomiivusa ubukhosi, ingcebo, nokunethezeka.Futhi ifanekisela ukugabadela, ukuzimela, ngisho nemfihlakalo encane.
Yomibili le mibala ithwebula abaqashi abayisisekelo bomkhakha wobuhle.Ngakho-ke, zisetshenziswa kaninginingi futhi kaningi.Kungase kube nzima ukuhlukanisa imikhiqizo yakho kwabanye abazama ukuthwebula ivayibhu efanayo.Uma kufanele ukusebenzise noma yikuphi, kungcono ukukwenza ngokuhambisana neminye imibala.Usengakwazi ukuthwebula lowo muzwa obalulekile wobuhle nokuxaka kuyilapho uvula indlela yakho yokufaka uphawu.
Ama-Pastels: Ama-pastels angama-hues aphuzi emibala eyisisekelo neyesibili evela esondweni lombala.Iningi elihlotshaniswa kakhulu nePhasika nasekuqaleni kwentwasahlobo, ama-pastel abonisa isimo esithambile, esimnene.Zidume kakhulu emaphaketheni ezimonyo njengoba zicela ukuzola, ukuvuleka, ubufazi, kanye nokuzalwa kabusha (intwasahlobo).
Nakuba uzowathola eqanjwe yonke into ngaphansi kwelanga le-pastel - i-mint blue, i-pistachio noma i-seafoam eluhlaza, iplamu, emhlophe yakudala - atholakala kakhulu ngaphansi kokukhanya okukhanyayo noma okuphaphathekile (okupinki okukhanyayo noma okuphuzi okuphaphathekile).Ngokufanayo nokubomvana nokunsomi, uma ungathola ukusonteka okusha, okuhlukile kulezi zinhlelo ezidumile, kungasiza ukuhlukanisa umkhiqizo wakho.
Amanye Amasu Ombala: Izigaba ezintathu ezingenhla zimelela imibala edume kakhulu esetshenziswa ekufakweni kwezimonyo.Nokho, zikhona ezinye izinketho.Amathoni afudumele asebenzisa inhlanganisela yokubomvu, okuphuzi, okuwolintshi, nokuphinki ukuze avuse umdlandla, amandla, nethemba.
Amathoni apholile - lawo afaka kakhulu umbala oluhlaza okwesibhakabhaka, oluhlaza okotshani, onsomi, nanemibala efanayo - ahloselwe ukuxhumana nomuzwa wokuphumula noma ukuzola.Amathoni angathathi hlangothi noma omhlaba amelela noma imuphi umthunzi onsundu noma ukuhluka okuhlobene eduze, noma yini ukusuka kokushiswa kwe-auburn kuye kwegolide ukuya kokubomvu.Ngokuvamile esetshenziswa ngokuhambisana nokumnyama, okumhlophe, noma okumpunga, lawa ma-hues avusa imvelo.
Yize ungakhetha ukuthi uhlelo lwakho lombala lulonke lomkhiqizo wakho lubambe iqhaza eliphambili ephaketheni lakho, zama ngemiksi ehlukene.Isibonelo, i-pastel lavender noma ukukhanya okunsomi kuvame ukuhlotshaniswa nokuphumula.Uma ulayini wakho ubonisa ukucwiliswa kukasawoti wokugeza noma amabhomu okugeza, kungase kubonakale kunenzuzo ukufaka i-lavender njengengxenye yedizayini yokupakisha, ngisho noma kungeyona ingxenye eyinhloko yebhrendi yakho.Umgomo wakho oyinhloko ngombala ukukhanga izinzwa zomthengi.
Ingabe umkhiqizo wakho ungowomhlaba noma we-ethereal, onemikhiqizo eqaphela imvelo kanye nokupakishwa?Noma ingabe kusemadolobheni kakhulu, ngenhloso yokuheha isethi ye-fetethi ehambela izidlo zakusihlwa ezimnyama namabhola okusiza umphakathi?
Dlala ngezinhlanganisela ezahlukene.Thola lezo ezithuthukisa umkhiqizo wakho, zihehe abathengi bakho abafanelekile, futhi wakhe isisekelo samakhasimende esithembekile.
Amafonti
Ngokufana nemibala, amafonti ne-typography (indlela amafonti akho ahunyushwa ngayo ngokubonakalayo) esetshenziswa ephaketheni lakho idlulisela eyayo imizwa nemizwelo.Hhayi ukukuqeda amandla, kodwa kukhona cishe ingxenye yesigidi samafonti atholakalayo ukuthi asetshenziswe.Ukukhetha okulungile, nokho, akunzima njengoba kubonakala.
Okokuqala, kukhona abaqashi abayisisekelo abane- lettering .Amafonti e-Serif angamasiko ezinketho zefonti futhi adlulisa isigaba noma umuzwa wokusungulwa.I-Sans serif iyifonti yesimanjemanje kakhulu.Kokubili kulula futhi kuqondile.
Amafonti e-cursive noma script noma lawo asethwe ngomalukeke axhumana ngobunyoninco nobuhle (nobufazi).Izinhlamvu ezigqamile noma lawo akuwo wonke amakepisi abiza uphawu oluqinile, olunolaka (okuvame ukusetshenziswa emigqeni yomkhiqizo wokunakekelwa kobuhle besilisa).Kungakhathalekile ifonti ne-typography, umgomo wokuqala uwukuqinisekisa ukuthi ifundeka kalula.Isici esibalulekile okufanele ngaso sonke isikhathi sicatshangelwe uhlobo nosayizi wamaphakeji ohlela ukuwasebenzisa lapho unquma isikimu sakho sombhalo.Noma ngabe iwubuciko futhi iyahlekisa noma inesibindi futhi iyashesha noma iyinhle futhi iyindida, khetha ukuthi iluphi olumele kangcono umkhiqizo wakho futhi oluhlukile futhi olugqamayo emqhudelwaneni wakho.Uma ukwazi ukuzehlukanisa kangcono, makhulu amathuba okuba uzenzele owakho ubuwena.
Amaphethini
Izakhi zokugcina ezinkulu zokupakishwa kwezimonyo zihlanganisa amaphethini.Futhi, njengoba noma yiluphi uhambo oludlula esitolo sezimonyo nobuhle oluseduze lubonisa, umhlaba uyi-oyster yakho ngempela.Izitayela zedizayini ezivelele ozibona kwenye indawo zivame ukuvezwa ezimonyoni.I-Minimalist, i-geometric, i-Art Deco, izimbali,yendabuko, yesimanje, yesimanje, yemvelo, abstract - lezo nje izitayela eziyisisekelo eziyisisekelo.Imikhiqizo eminingi ihlanganisa izinto ukuze iqophe eyabo indlela.Yilokho esikuphakamisayo.Akukho okulungile noma okungalungile lapha - izimbali ezidwetshwe ngesandla noma ijiyomethri enesibindi, kokubili kungaba yimpumelelo ngokusekelwe ezinhlosweni zomkhiqizo kanye nokusabela komthengi. Kungase kuzwakale njengerekhodi eliphukile okwamanje, kodwa okuhlukile kuyagqama embonini nasemakethe lapho izinhlobo eziningi zemikhiqizo zibukeka njengezithombe zesibuko zomunye nomunye.Lapho uhlanganisa zonke lezi zici zedizayini ephaketheni lakho lomkhiqizo, ufuna isethulo esibumbene.Okukodwa okuyiqiniso kumkhiqizo wakho.Iheha izibalo zabantu okuhlosiwe futhi izofakazela ukuzibandakanya kakhulu nomaphi lapho bethola khona imikhiqizo yakho.
Izinto Ezengeziwe Zolwazi
Kanye nelogo yomkhiqizo wakho, ikhophi, kanye nemifanekiso noma izithombe, ukupakishwa kungase kudinge izici ezithile ezengeziwe.Lokhu kwenzelwa ukwanelisa imithetho ye-FDA elawula ukulebula kwezimonyo.
Kuye ngomkhiqizo, ilebula yakho ingase idinge ukufaka izithako, izinsuku zokuphelelwa yisikhathi, nezixwayiso zikahulumeni.Nakuba kungeyona imfuneko, uma umkhiqizo wakho ungenalo unya futhi ungahloliwe ezilwaneni, siphakamisa ukuthi sikubonise lokho nakumaphakethe akho angokwezifiso.
Lungile, Setha, Hamba
Kulungile.Manje usukulungele ukuqala ukuhlanganisa konke. Uma ucabanga ukuthi wengezile futhi wakhipha futhi walungisa ibhodi yemizwa yakho kanye nemihlahlandlela yesitayela ngokufanele, kufanele ube nombono omuhle wokuthi umklamo wakho uphokophelephi. Ngaphandle kwalapho uneqembu abaklami bangaphakathi endlini onawo, sincoma kakhulu ukusebenza nomklami ochwepheshe.Abagcini nje ngokuphatha ukuphakamisa okunzima kokuletha imibono yakho ekuphileni, bafakazela ozakwethu abafaneleka ekuthuthukiseni idizayini ngaphambi kokuba iphothulwe.Izinto ezimbalwa okufanele uzikhumbule ngesikhathi senqubo yokuklama iphakheji yezimonyo:Okugqamisayo ngaphambili ephaketheni yilokho okuqalwa ngabathengi kuqala.Ingabe uzama ukwakha umkhiqizo noma ukuthengisa umkhiqizo?Impendulo inquma indlela yakho.Uma kuwumkhiqizo, yenza ilogo yakho bese uthumela umlayezo indawo okugxilwe kuyo.Uma kungumkhiqizo, gcina imininingwane yokuthi yini eyenza ube muhle kakhulu. Kukho kokubili ngaphambili nangemuva kwelebula yakho, qiniseka ukuthi iphendula imibuzo esheshayo yomthengi: incazelo yomkhiqizo, okuqukethwe, okabani, indlela yokuyisebenzisa, imiyalelo. noma izexwayiso.Futhi faka noma yimiphi imininingwane eyenza umkhiqizo wakho noma umkhiqizo uthengelwe: eco-friendly, engenalo unya, izithako ezikhethekile, izinzuzo ezithile zobuhle, noma izinzuzo ezithile zokuzidela (“iphesenti lokuthenga kwakho lizonikelwa ku...”) .Noma ngabe yimuphi umzila owuthathayo, qiniseka ukuthi ucacile, ufushane, futhi ukhanga umthengi wakho ofanelekayo futhi uheha wonke umuntu.
Zibuze le mibuzo:
Ingabe umkhiqizo uyabonakala?Sula ukuthi ngenzani futhi lenzani?
Ingabe kuyacaca ukuthi yiluphi uhlobo oluthengisa umkhiqizo?
Ingabe izogqama eshalofini?Noma uyihlanganise nokupakishwa kwezimbangi?
Ingabe izodala injabulo phakathi kwabathengi abakhethayo?Ingabe izohlinzeka ngolwazi kulabo abayi-oda ku-inthanethi?
Okubaluleke kakhulu, ingabe idizayini ihambisana nombono onawo womkhiqizo wakho kanye nemikhiqizo oyithengisayo?Qinisekisa ukuthi udala ukuhlekisa kwangempela kwemiklamo yokupakisha ngesikhathi senqubo yokuklama.Lokhu kuvumela wena nethimba lakho ukuthi nizizwele lokho umthengi angakwenza esitolo noma phakathi nokukhipha ibhokisi.
Okokugcina, nakuba izindleko zakho eziningi zokupakisha zisuka ezitsheni zangempela, amabhokisi, nezikhwama, khumbula izindleko ezihlobene nomklamo wakho.Uma bechaza kabanzi, uzokhokha kakhulu.Sebenza nabathengisi kuyo yonke iphrojekthi - umklami, iphrinta, nempahla - ukuze uvikele ukupakishwa kwezimonyo okufunayo ngentengo ongakwazi ukuyisebenzisa.
Isikhathi sokuthumela: Feb-01-2023