Namuhla, imakethe yokuthengisa yezimonyo inokuncintisana kakhulu.Uma ufuna ukuba nenzuzo ehamba phambili emqhudelwaneni wemakethe yezimonyo, ngaphezu kwezimpawu zomkhiqizo ngokwawo, kufanele ulawule ngokufanelekile ezinye izindleko (izinto zokupakisha zezimonyo/izindleko zokuthutha nezinye izindleko ezingaqondile), ukuze Imikhiqizo Yakho zikwazi ukuncintisana kakhulu emakethe.Ungazilawula kanjani izindleko zezinto zokupakisha zezimonyo ngaphandle kokuthinta ikhwalithi yomkhiqizo?
Isinyathelo sokuqala sokulawula izindleko zezinto zokupakisha zezimonyo ukuthola izinto ezenziwe ngokwezifiso ezivela kubakhiqizi basekhaya bekhwalithi ephezulu.Ngokwenza lokhu, izinkampani zingaqinisekisa ukuthi izinto ezizisebenzisayo zisezingeni eliphezulu kakhulu.Lokhu akusizi nje kuphela ukugcina ubuqotho bomkhiqizo kodwa futhi kuqinisekisa ukuthi uhlangabezana namazinga alindelwe abathengi.Ngokubambisana nabakhiqizi basekhaya, amabhizinisi angaphinde asekele amabhizinisi endawo futhi abambe iqhaza ekukhuleni komnotho wasekhaya.Ukwengeza, ukusebenza nomkhiqizi wendawo kuvumela ukuxhumana okungcono kanye nokuguquguquka okukhulu ekwenzeni ngokwezifiso, okuholela ekongeni kwezindleko ekugcineni.
Ngaphezu kokubheka abakhiqizi bekhwalithi ephezulu, izinkampani zingaphinde zicabangele ukwenza ngokwezifiso kwenqwabaamabhodlela okupakisha yezimonyo.Okwemikhiqizo, ukwenza ngokwezifiso okukhulu kweukupakisha kwe-lipstick tubenakanjani kuyindlela engenzeka kakhulu, ikakhulukazi mayelana nokulawulwa kwezindleko.Akunandaba mayelana nokuphrinta, ukukhiqizwa, noma izinto zokwakha, uma inani lilikhulu, intengo yeyunithi izothengeka kakhulu.Ngakho-ke, ukwenziwa ngokwezifiso kwenqwaba yamabhodlela okupakisha kunezinzuzo ezithile ngentengo uma kuqhathaniswa namaqoqo amancane.Ngaphezu kwalokho, amaqoqo ahlukene ezinto zokwakha nokunyathelisa anomehluko omncane, kodwa ukwenza ngokwezifiso ubuningi bazo zonke izinto zokwakha nokuphrinta kungaziba izinkinga zeqoqo futhi kuqinisekise kakhulu ukuvumelana kwekhwalithi yebhodlela lokupakisha.Ngoba izimonyo nazo ziyizimpahla ezithengwayo ezihamba ngokushesha, inani elithile lezinto zokupakisha (amashubhu e-lipstick, amabhokisi omthunzi wamehlo, amathini oyimpuphu, njll.) esitokweni kuletha lula kakhulu ekuthuthweni nasekuthengisweni kwenkampani.
Lapho izinkampani zilawula izindleko zezinto zokupakisha zezimonyo, kufanele futhi zigxile ekwehliseni izindleko ezingaqondile njengezindleko zokuhamba.Ngokubambisana nabakhiqizi bendawo, izinkampani zinganciphisa izindleko zokuthumela futhi zinciphise umthelela wemvelo wezinto zokuthutha ngokuhamba amabanga amade.Ngaphezu kwalokho, izinkampani zingacabangela ukusebenzisa izinto ezingasindi, ezilungele i-eco-friendly ukupakisha ukuze ziqhubeke nokunciphisa izindleko zokuthumela futhi zinciphise indawo yazo yekhabhoni.Ngokuthuthukisa uchungechunge lokunikezela kanye nokusetshenziswa, izinkampani zingakwazi ukulawula ngempumelelo izindleko zizonke zezinto zokupakisha.
Ekugcineni, ukhiye wokulawula izindleko zempahla yokupakisha yezimonyo usekutholeni ibhalansi efanele phakathi kwekhwalithi nokusebenza kahle kwezindleko.Ngokubambisana nabakhiqizi basekhaya abasezingeni eliphezulu nokwenza ngokwezifiso zaboukupakisha imbiza kakhilimungezinga elikhulu, izinkampani zingaqinisekisa ukuthi imikhiqizo yazo inenani elilinganayo ngaphandle kokuyekethisa ikhwalithi.Ukwengeza, ukwehlisa izindleko ezingaqondile njengezindleko zokuthutha kungafaka isandla nakakhulu ekongeni izindleko.Ngokusebenzisa lawa maqhinga, izinkampani zingahlala ziphambi komncintiswano emakethe yezimonyo eqhudelana kakhulu kuyilapho zilawula izindleko zokukhiqiza.
Isikhathi sokuthumela: Jan-12-2024