1. Izici zamasiko zomklamo wokupakisha wezimonyo
Ukupakishwa kwezimonyoukuklama okunezici eziqinile zamasiko kazwelonke kanye namagugu amasiko kungahlangabezana nezidingo zobuhle zabathengi basekhaya futhi kudonse ukunaka kwabantu. Ngakho-ke, isithombe samasiko sebhizinisi sibonakala ku-ukupakishwa kwe-cosmetics, kanye nezici zamasiko zokupakishwa komkhiqizo zinikezwa, ezizofaka ubungqabavu obuqinile kumkhiqizo futhi zenze uhluke.
2. Umthelela womkhiqizo wedizayini yokupakisha yezimonyo
Umthelela womkhiqizo ubhekisela kwinto eqalwa yizimpahla ezingaphatheki zemikhiqizo eyaziwayo noma enamandla futhi engaletha insiza yezomnotho entsha kubanikazi bayo noma opharetha. Ezimpilweni zansuku zonke, abanye abathengi baze “bangathengi izinhlobo ezingadumile”. Isizathu siwukuthi imikhiqizo yomkhiqizo iwuphawu lwekhwalithi ephezulu nedumela eliphezulu, enciphisa isitayela esingokomoya nezici zebhizinisi, futhi ingaletha inani nokuthembeka kubathengi. Lapho abesifazane bethenga izimonyo, bathembela kakhulu emiphumeleni yomkhiqizo ukuze baqalise ukuziphatha kokuthenga. Uma umkhiqizo waziwa, ngisho noma abathengi bengakawusebenzisi, bazowuthenga ngenxa yenani lomkhiqizo. Imikhiqizo ingaba uhlobo lwenkolelo. Imikhiqizo eyaziwa kakhulu iletha izithembiso zokuphepha kubathengi futhi ingasiza abathengi ukukhomba nokukhetha imikhiqizo.
Ukuze kuzuzwe umphumela omuhle webhrendi, ibhizinisi lidinga ukubonisa incazelo ehlukile yomkhiqizo, hhayi nje kuphela ukusungula isithombe esihlukile nesimo sengqondo kodwa futhi nokuthuthukisa ikhwalithi yomkhiqizo. Emabhizinisini, ukwethulwa ngempumelelo kolwazi lomkhiqizo olucacile futhi kungokwenhloso yokusungula isithombe sebhizinisi nokuthuthukisa inani elingeziwe kanye nokuncintisana kwemikhiqizo. Lapho abathengi bethenga, baqale babone imikhiqizo yomkhiqizo futhi babe nokwethemba kanye nemizwa yekhwalithi ephezulu, bese bejabulela umuzwa wobuhle ongokomfanekiso ngaphandle kokusetshenziswa komkhiqizo. Yilapho kulele khona ukuthandeka komphumela womkhiqizo. Isithombe semikhiqizo yezimonyo sigxile kakhulu kwabesifazane, futhi isiko lomkhiqizo nedizayini yokupakisha nakho kuyizilinganiso ezibalulekile abathengi besifazane abazinaka.
3. Izici zobuntu zei-cosmetic packaging design
Okubizwa ngokuthi “ukwenza abantu” umqondo wokuthambekela kubantu, okuwukuvezwa kwemizwelo, impilo, intshisekelo, kanye nobuntu obujovwe abaklami emisebenzini yokuklama, futhi izici zomuntu zinikezwa ifomu nomsebenzi wezinto eziklanyiwe. Naka ukuthambekela kwemizwa kwabathengi, sebenzisa izinto ezibonakalayo ezibonakalayo zangaphandle ukuze uveze futhi uphathe ukondleka okungokomzwelo, futhi usebenzise lokhu njengesisusa sokudala sokuklama umkhiqizo, ukuze imisebenzi ikwazi ukuhlangabezana nezidingo ezimbaxambili zabathengi ngokomoya nemizwelo. . "Ukwenza abantu" kugcizelela inhlonipho nokunakekelwa kobuntu kwemvelo yomuntu ekwakhiweni, futhi izidingo zabantu ziyaqhubeka nokukhuthaza ukuthuthukiswa komklamo futhi zinikeze umfutho ekudalweni kokuklama.
Izici ezenziwe umuntu zomklamo wokupakisha wezimonyo zifakwe ngendlela kanye nomsebenzi womklamo. Mayelana nokuklama komumo, ukuzwakala kwengqondo yabantu kanye nolwazi oluqinile lwemizwa kuyakhuthazwa. Ngokwezinto ezisebenzayo, thuthukisa futhi umbe ukuze udale imikhiqizo elungele ukusetshenziswa ngabantu. Inhlanganisela kuphela yomsebenzi womkhiqizo nezinto zefomu ezingabonisa umqondo wokuklama owenziwe umuntu oqukethwe emisebenzini yokuklama yokupakisha.
Isikhathi sokuthumela: Jun-30-2023