Njengamanje, ukuncintisana emakethe yokuthengisa izimonyo kushubile. Uma ufuna ukuba nenzuzo ehamba phambili emqhudelwaneni wemakethe yezimonyo, ngaphezu kwezimpawu zemikhiqizo ngokwayo, lawula kahle izindleko zezinye izici (izindleko ezingaqondile ezifana nezinto zokupakisha zezimonyo/izindleko zokuthutha) ukuze wenze imikhiqizo yakho iqhudelane kakhulu imakethe. Ungazilawula kanjani izindleko zezinto zokupakisha zezimonyo ngaphandle kokuthinta ikhwalithi yomkhiqizo?
Njengamanje, izindleko zabasebenzi emazweni amaningi aphesheya ziphezulu kakhulu, ngakho-ke izinhlobo eziningi emazweni athuthukile zikhetha ukukhiqiza e-Asia, ikakhulukazi e-China, lapho zenza ngokwezifiso izinto zokupakisha zezimonyo. Ngoba, uma kuqhathaniswa nezinye izifunda, izindleko zabasebenzi baseChina zizoba phansi uma kuqhathaniswa, ngakolunye uhlangothi, ngenxa yokuthi uchungechunge lokukhiqiza lwaseChina luphelele, izinga lokukhiqiza liphakeme kunamanye amazwe amaningi, kanye nekhwalithi yezinto zokupakisha ezikhiqizwa izimonyo zaseShayina. abahlinzeki bokupakisha bafaneleke kakhulu.
Ohlangothini lomkhiqizo, inqwabaukwenza ngokwezifiso amabhodlela okupakisha izimonyonakanjani kuyindlela engenzeka kakhulu, ikakhulukazi mayelana nokulawulwa kwezindleko. Ukuthi ukuphrinta, ukukhiqiza, izinto zokwakha, likhulu inani lentengo yeyunithi elithengekayo. Ngakho-ke, ukwenza ngokwezifiso ibhodlela lokupakisha uma kuqhathaniswa nenani elincane, ngokwentengo kuyinzuzo ethile.
Ngaphezu kwalokho, amaqoqo ahlukene wezinto zokwakha, ukuphrinta ukuthi kungakanani umehluko omncane, kanye nokwenza ngokwezifiso okukhulu kwazo zonke izinto, ukuphrinta kungayinaki inkinga ye-batch, kungaqinisekisa kakhulu ukuhambisana kwekhwalithi yamabhodlela okupakisha. Ngoba izimonyo nazo zisetshenziswa, inani elithileizinto zokupakisha (amashubhu e-lipstick, amabhokisi omthunzi wamehlo, amathini ayimpuphu, njll.) i-inventory empeleni iletha ukunethezeka okukhulu ekuthunyelweni nasekuthengisweni kwenkampani.
Enqubweni yokumaketha komkhiqizo, ama-brand ambalwa azogxila ezindlekweni zokupakisha, ngakho-ke kulula ukuphuthelwa ithuba lokunciphisa izindleko nokuthuthukisa ukusebenza komkhiqizo. Ngokwenza ngokwezifiso kwasekhaya, ukushintshwa kwesakhiwo kanye nokwenza ngokwezifiso okukhulu, amabhrendi anganikeza amathuba okunciphisa izindleko zesiqinisekiso.
Nokho, niniukwenza ngokwezifiso izinto zokupakisha ukwakheka, kufanele futhi sinake iphuzu elilodwa. Amanye amabhizinisi aphishekela amanani aphansi ngobumpumputhe futhi asebenzise izinto zokusetshenziswa ezimbi, okwenza kubonakale noma kuzizwe kubi kakhulu, kunciphisa ulwazi lomsebenzisi nokwenza imikhiqizo yezimonyo ibukeke ishibhile ngenxa yezinto zokupakisha. Lokhu akufanelekile. Ngakho-ke, kufanele silawule izindleko ngendlela efanele futhi singagijimisi amanani aphansi.
Isikhathi sokuthumela: Jun-13-2024